2 MEMORABLE MOMENTS IN RECENT TV SERIES

- Because, brother, when you were good, you were the best we had

Jimmy McNulty's Wake

"The Wire", Season 5, Episode 10.

- ... a place where we ache to go again

Don Draper's presentation of Kodak Carousel

"Mad Men", Season 1, Episode 13.

Mad Men. Carousel

- So have you figured out a way to work the wheel into it?

- We know it's hard because wheels aren't really seen as exciting technology, even though they are the original.

- DON DRAPER: Well, technology is a glittering lure, but there's the rare occasion when the public can be engaged on the level beyond flash, if they have a sentimental bond with the product.

My first job, I was in house at a fur company with this old pro copyrighter, a Greek named Teddy. And Teddy told me the most important idea in advertising is "new. " Creates an itch. You simply put your product in there as a kind of... calamine lotion.

He also talked about a deeper bond with the product. Nostalgia. It's delicate... but potent.

Sweetheart.

Teddy told me that in Greek, nostalgia literally means the pain from an old wound. It's a twinge in your heart far more powerful than memory alone.

This device... isn't a space ship. It's a time machine.

It goes backwards, forwards.

It takes us to a place where we ache to go again.

It's not called the Wheel. It's called the Carousel.

It lets us travel the way a child travels. Around and around and back home again...

to a place where we know we are loved.

- Good luck at your next meeting.